Sunday, February 27, 2011

saat khoon maaf fails

Saat Khoon Maaf is a flop.


It seems that this year is not meant for the so-called different kind of movies. After Dhobi Ghaat and Yeh Saali Zindagi, Saat Khoon Maaf comes as the third off-beat film that has not found many takers at the ticket window and has failed this year.

But contrary to the earlier two films, the failure of Saat Khoon Maaf comes as big surprise to everyone since it was an offering by an established director like Vishal Bhardwaj, who in the past has provided a hit even from his off-beat stories.

As far as Saat Khoon Maaf is concerned, it did not have many takers from the first day itself. The film started poorly on the first day and was only able to collect a little more over Rs 3 Crore at the box office. The film only picked up slight momentum on Sunday, managing a business of a little more than Rs 10 Crore in first three days of its release.

Just like the case with most off-beat films released in the recent past, Saat Khoon Maaf has done better in big cities than smaller centres. But even then, it has not managed to impress audiences with its overall collections not exceeding more than 40%.

After taking into considerations the money it will collect from selling Television, audio and video rights, the producers of this film will earn some profit but it will be a total loss for the distributors, who invested their money in Saat Khoon Maaf.

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